Sixty percent of executives believe the cover letter is either as important as or more critical than the résumé. A cover letter should tell specifically why and how you are uniquely qualified for the job based on the criteria in the job posting. Having a standard cover letter is a starting point, but definitely not something to arbitrarily cut-and-paste each time you apply. CEOs and hiring managers use the cover letter as a barometer to gauge a candidate’s ability to effectively communicate. This is an ideal time to showcase your written communication skills to get the job.
Speaker: Shelly Trent
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